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Strategic Management Professional Certificate

Paris School of Management (PSM) > Certificate Programs > Strategic Management Professional Certificate
Certificate

Strategic Management Professional Certificate

 Duration 4-6 weeks

 Language English

 Skill level Beginner

 Lectures 19

 Certificate Yes

 Full Lifetime access 

 ECTS 6

The Strategic Management Professional Certificate program is designed to provide you with a complete overview of strategic management opportunities. This course includes a study of strategic planning including mission statement development, analysis of the external environment and internal organizational factors, development of strategic alternatives, selection of appropriate alternatives, implementation of strategies, and competitive strategies and dynamics.

Special emphasis is given to the integration and coordination of the functional areas within the enterprise.

You will learn how to develop objectives, design strategies and select tactics that can better serve organizational goals. Additionally, you will learn from current strategic management strategies, by analyzing and discussing good and bad practices. 

Beyond mere description of theoretical lectures, the emphasis will be on the following course goals:

  • To provide an overview of the various functions of strategic management and the normative process of  program development and its implementation in the industry
  • To develop skills in strategic management based on an analysis of current and historical case studies
  • To practice developing and applying strategy and tactics based on a sound understanding of strategic management concepts and practices
  • To encourage students to think strategically about how to select and employ management tactics are most fitting for a client and/or problem

Certificate Price

EUR399
PURCHASE

The certificate program is appropriate for all those that wish to develop professionally, increase their strategic management skills and knowledge and their implementation in sports industry, and seek career advancement by getting certified.

Overview

Overview

    Course start: Anytime
    Language: English
    Duration: 8 weeks (depends on your pace)
    Format: Online
  Commitment: 9-11 hours per week
    Certificate: Awarded by PSM Paris
    Fee: 399 EUR

LEARNING OBJECTIVES

By completing the Postgraduate Certificate in Generative AI, students will be able to:

  1. Understand Generative AI Fundamentals

    • Grasp the core principles, models, and techniques behind generative AI, including deep learning, neural networks, and transformer-based architectures.

  2. Apply AI in Real-World Scenarios

    • Develop AI-powered solutions in areas such as text generation, image synthesis, video creation, and code automation.

  3. Master AI Tools & Technologies

    • Gain hands-on experience with leading generative AI platforms, including OpenAI, Stable Diffusion, and industry-standard frameworks like TensorFlow and PyTorch.

  4. Develop AI-Driven Strategies

    • Learn how businesses and organizations leverage generative AI to drive innovation, efficiency, and competitive advantage.

  5. Address Ethical & Regulatory Considerations

    • Explore the ethical challenges, biases, and regulatory landscape surrounding generative AI to ensure responsible AI deployment.

  6. Enhance Problem-Solving & Creativity

    • Utilize generative AI to automate tasks, augment human creativity, and develop new approaches to problem-solving.

  7. Build a Generative AI Capstone Project

    • Apply acquired knowledge to a hands-on Capstone project, demonstrating the ability to develop and implement a generative AI solution from ideation to deployment.

COURSE REQUIREMENTS

None.

PROGRAM OUTLINE

This certificate program consists of the following chapters that are part of the course Strategic Management:

1. Introduction: the World of Strategic Management
2. The Evolution of Management Thinking
3. What is your Strategy Strength?
4. Defining Strategic Management
5. Strategy Formulation
6. Are You Fit for Managerial Uncertainty?
7. The Strategic Management Process
8. Formulating Corporate-Level Strategy (Part 1)
9. Formulating Corporate-Level Strategy (Part 2)
10. Formulating Business-Level Strategy (Part 1)
11. Formulating Business-Level Strategy (Part 2)
12. Why should you be concerned about Functional Level Strategy?
13. Why is Global Strategy Important?
14. Global Strategies
15. Strategy Execution
16. Does Goal Setting Fit Your Management Style?
17. Does Goal Setting Fit Your Management Style?
18. Planning for a Turbulent Environment (Part 1)
19. Planning for a Turbulent Environment (Part 1)

TEACHING METHOD

This course is presented entirely online.
Modules can be completed in your own time and at your own pace.

This interactive, supportive teaching model is designed for busy professionals and results in unprecedented certification rates for online courses.

MATERIALS

All reading materials for this course will be made accessible to you through the ePSM Online Learning Portal. Notes for each module are often downloadable, and you are able to save your current learning status and continue whenever you like.

CERTIFICATE

Upon successful completion of the certificate you will be awarded with a certificate delivered by PSM Paris.

What will this certificate program bring to your career?

  • Knowledge and awareness of various strategic management functions
  • Develop and apply strategy and tactics
  • Earn a Career Credential
  • Be able to think strategically about how to select and employ strategic management tactics
  • Get a holistic understanding of strategic management

Is this certificate for you?

This certificate program is designed for individuals who have on-the-job management experience, who are not certified management professionals, and who might have or might have not received formal management training.

This certificate is unique in such a way that it will insist on exploring modern Strategic Management functions and outline and combine modern theoretical concepts of  strategies and tactics with an aim of educating students to be able to manage  in an organizational context.

One of the major outcomes of this certificate program will be that you will increase your  skills by getting insights on the organization’s internal and external environment.

This certificate will bring you a diploma: “Strategic Management Professional Certificate” that is delivered by PSM Paris.

Overview
Fee
Prerequisites 
Programme structure

This course includes a study of strategic planning including mission statement development, analysis of the external environment and internal organizational factors, development of strategic alternatives, selection of appropriate alternatives, implementation of strategies, and competitive strategies and dynamics. Special emphases are given to the integration and coordination of the functional areas within the enterprise.

Also, you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage. You will be able to better understand value creation and capture and learn the tools to analyze both competition and cooperation from a variety of perspectives, including the industry level (e.g., five forces analysis), and the firm level (e.g., business models and strategic positioning).

Fee

The total fee* for the certificate is: 399 EUR

*There are no other hidden costs.

Prerequisites

There are no formal prerequisites for this certificate program.

Program structure

1. Introduction: the World of Strategic Management
2. The Evolution of Management Thinking
3. What is your Strategy Strength?
4. Defining Strategic Management
5. Strategy Formulation
6. Are You Fit for Managerial Uncertainty?
7. The Strategic Management Process
8. Formulating Corporate-Level Strategy (Part 1)
9. Formulating Corporate-Level Strategy (Part 2)
10. Formulating Business-Level Strategy (Part 1)
11. Formulating Business-Level Strategy (Part 2)
12. Why should you be concerned about Functional Level Strategy?
13. Why is Global Strategy Important?
14. Global Strategies
15. Strategy Execution
16. Does Goal Setting Fit Your Management Style?
17. Does Goal Setting Fit Your Management Style?
18. Planning for a Turbulent Environment (Part 1)
19. Planning for a Turbulent Environment (Part 2)

The course will cover each topic with several online video lectures.

Purchase

To pay for the certificate go HERE.