On a remarkable evening at the Hotel Westin in Zagreb, leaders from across government, academia, and industry gathered for an exclusive conversation with Yuval Noah Harari, one of the world’s most influential thinkers and the bestselling author of Sapiens, Homo Deus, and 21 Lessons for the 21st Century.
The event, organized by IMC Agencija in collaboration with Erste Bank, brought together the Minister of Finance of Croatia, the Mayor of Zagreb, and around 50 top business leaders from some of the region’s most prominent companies.
Representing Paris School of Management (PSM), Dario Silic, PhD, Dean of PSM, had the privilege of attending this unique discussion.
Harari’s Reflections on Technology, Leadership, and Humanity
Yuval Noah Harari is known for his thought-provoking ideas on the future of humanity, and this conversation was no exception. He highlighted how artificial intelligence, big data, and digital transformation are rapidly reshaping our economies and societies.
Yet, as Harari emphasized, the greatest challenge does not lie solely in mastering technology, but in cultivating wisdom, ethics, and purpose-driven leadership. Leaders must not only understand how to use AI, but also how to guide societies and organizations with responsibility and integrity.
PSM’s Alignment with Harari’s Message
For Paris School of Management, Harari’s message deeply resonates with our mission. At PSM, we believe that the leaders of tomorrow must combine technical expertise with ethical awareness, global perspectives, and human-centered values.
Our programs—ranging from the International Bachelor in Business Administration to the MBA and DBA—are designed to prepare students not only to thrive in a technology-driven economy, but also to shape it with responsibility, purpose, and vision.
As Dean Prof. Dr. Dario Silic expressed, the event was an inspiring opportunity to connect Harari’s reflections with PSM’s educational philosophy:
- Innovation and AI: equipping students with knowledge of emerging technologies
- Leadership and Ethics: fostering responsible, purpose-driven decision-making
- Global Relevance: preparing students to lead in a complex international business environment
The Future of Business Education at PSM
In today’s rapidly changing world, business schools have a responsibility to prepare students for more than just professional success—they must prepare them to shape society for the better.
At PSM, we integrate real-world practice, global collaboration, and ethical leadership into every program, ensuring that graduates are not only skilled professionals but also visionary leaders capable of navigating the challenges Harari describes.
Conclusion
The conversation with Yuval Noah Harari in Zagreb was a powerful reminder of the importance of wisdom, ethics, and leadership in the age of AI. For Paris School of Management and Dean Prof. Dr. Dario Silic, it reinforced our commitment to educating leaders who understand not only technology, but also themselves.