In today’s rapidly evolving business environment, employers are no longer looking only for academic knowledge. They seek professionals who can connect strategy with execution, lead change, and collaborate across functions. In a recent interview, Professor Hela Chabchoub shares her insights on the skills that matter most in the current labour market—and how PSM prepares students to develop them.
We are pleased to share our latest interview with Professor Hela Chabchoub, who teaches Smarketing: Integration of Sales and Marketing and Innovation and Change Management at the Paris School of Management (PSM).
In this interview, Professor Chabchoub explains why these courses are essential today, and how the alignment between sales and marketing plays a critical role in driving performance, innovation, and organizational success.
According to Professor Chabchoub, modern organizations increasingly value professionals who can operate at the intersection of multiple business functions. The ability to understand markets, work with data, manage change, and align teams has become essential.
At PSM, preparing students for the labour market means equipping them with relevant skills, adaptable mindsets, and leadership capabilities. Professor Chabchoub’s courses reflect this philosophy by connecting academic learning with the realities of modern organizations.