Online MBA in Digital Marketing

Student achievement key metrics can be found HERE

• Undergraduate degree (Bachelor’s) from a recognized university or equivalent
• Transcripts
• Your CV or résumé
• Copy of your ID or passport
• A photo
•  

– None

The Online MBA in Digital Marketing curriculum is composed of 10 core courses that you can attend. We organize elective courses in collaboration with our business and industry partners.

The program curriculum is the following:

• Digital Marketing Fundamentals
• Web Analytics and SEM
• Strategic Marketing
• SMarketing – Integration of Sales and Marketing
• Costumer Data-Driven Marketing Analytics
• Digital Business Acceleration
• Social Media Marketing and Management
• Introduction to Business Communication
• AI in Marketing
• Capstone Project

  * final list of available courses is subject to change

This program is delivered entirely online but with an option to attend seminars in Paris.

All modules can be completed in your own time and at your own pace.

You also have the opportunity to increase your learning by attending our webinars.

Our interactive, supportive teaching model is designed for busy professionals and is delivered through our best-in-class learning management system.

• All reading materials for this course will be made accessible to you through the PSM Online Learning Portal. Notes for each module are often downloadable, and you are able to save your current learning status and continue whenever you like.
• We provide access to S-Connect– an online platform to socialize / exchange / engage and communicate with current students, alumni, professors and industry partners
• Access to e-Library and EBSCO (the largest provider of research databases, e-journals, magazine subscriptions, eBooks and discovery services)

Upon successful completion of the MBA program you will be awarded a Master of Business Administration (MBA) degree from Paris School of Management (PSM Paris).

We offer various scholarship opportunities. We invite you to carefully check which one can apply to you.

* This price includes all costs related to the program. Additional fees may apply under certain conditions.

TOP Frequently Asked Questions by Students

1. When does the program start, and when is the next intake?
   Our programs are fully online, self-paced, and delivered in a pre-recorded format, so you can apply and start at any time throughout the year.
2. What payment plans are available, and can I pay in installments?
   We offer flexible payment options, including bank transfers, credit card payments, and Flywire. Additionally, you can pay in installments, with the number of payments tailored to your needs. If further flexibility is required, we can arrange additional installments. The payment schedule is entirely customizable based on your preferences.
3. How many hours per week do I need to dedicate to complete the program on time?
   As the program is fully online and self-paced, the time commitment depends on your personal schedule. 
4. What accreditations does the program hold, and will it be internationally recognized?
   Paris School of Management (PSM) is registered as a private higher education institution in France, holding an official status from the Ministry of National Education as a Private Technical Higher Education Institution. To verify PSM Paris status with the Ministry of National Education you can go HERE  and type in the search “Paris School of Management“.
5. Are there networking and career opportunities for online students?
   Yes, online students can engage in networking through our dedicated online platform “S-Connect” and attend weekly webinars hosted by professors and industry professionals. For additional career support, we offer more extensive services, such as company visits and internships, to our on-campus students.
6. Can I extend the duration of my studies?
   While the program is designed to be completed within a certain time, you can extend it to accommodate your schedule. If you exceed the contractual program duration, extension fees will apply:
   • Up to 3 months: 30% of the full tuition
   • Up to 6 months: 50% of the full tuition
   • Up to 12 months: 100% of the full tuition
7. What do the exams look like?
   Exams typically include case studies, projects, and open-ended questions. If a student does not pass an exam, they may retake it up to three more times. After the fourth attempt, re-enrollment in the course is required, which will incur additional fees.
8. Are scholarships or discounts available?
   We offer scholarships and discounts during specific campaigns, which are announced on our website and newsletter. Scholarships generally cover 50% to 100% of tuition fees and are awarded based on academic achievements, motivation, English proficiency, and professional experience. You can also apply for an admissions fee discount by submitting a motivational essay to admissions@psm-paris.fr. Our admissions team will review your application based on various factors, such as your academic achievements and career goals.
9. How can I apply?
   You can apply online through this link. Once your application is submitted, our admissions team will review your documents, including your degree, transcript, CV, ID, and other relevant materials. If you meet the requirements, we will provide you with the next steps, which include signing a student contract, receiving an admission letter, making payments, and accessing our student information system and portal.
10. Is coming to Paris required during online studies?
    No, coming to Paris is not mandatory during your online studies. However, students will be invited to attend the graduation ceremony, which will take place in Paris. This is a wonderful opportunity to celebrate your achievements in person, but participation is entirely optional.