In a new video released as part of PSM’s video series, Professor Guillaume Antoine Rabhi addresses a key question for today’s business world: What is the difference between managers who understand AI and those who ignore it?
His answer is direct: the difference is fundamental. For Professor Rabhi, understanding AI is closely linked to the ability to build a winning business strategy for the next ten years.
AI as a Strategic Advantage
Artificial intelligence is reshaping how companies operate, compete, and make decisions. For managers, understanding AI means being better prepared to anticipate change, identify opportunities, and contribute to long-term business strategy.
Professor Rabhi’s reflection highlights AI as a key element of strategic thinking, especially for leaders who want to build a competitive vision for the years ahead.
Teaching AI, Strategy, and Transformation at PSM
At PSM, Professor Guillaume Rabhi teaches “Leading with AI: Strategy, Transformation & Competitive Advantage”, a course focused on understanding how artificial intelligence is reshaping business and management.
With his experience in entrepreneurship, innovation, international business development, and digital transformation, Professor Rabhi brings a practical perspective to one of the most important questions facing future managers today.
Through faculty insights like this, PSM continues to prepare students to understand the technologies, strategies, and transformations that will shape the future of business.