With more than ten years of experience in media communications and strategic consulting, Ntollo Belinga Espe Kemta Edwige Laurentin is pursuing an Executive MBA at Paris School of Management (PSM). In this testimonial, she shares what motivated her to join the programme and how the experience is contributing to her professional development.
What motivated you to pursue an Executive MBA at PSM?
I chose the Executive MBA to strengthen my strategic skills and further develop my leadership capabilities. My goal was to consolidate my expertise in media and consulting while paving the way for international leadership positions.
Why PSM? Because PSM offers a pragmatic and international approach, with a strong focus on flexibility, an invaluable advantage. PSM provides access to a diverse network of professionals and a broad range of internationally recognized professors with exceptional professional experience.
Could you briefly introduce your professional background and current position?
After eight years in a Media Communication Agency as a Group Account Manager and Media Airport Supervisor, followed by three years as a Media Strategy Consultant, I decided to accelerate my career through an Executive MBA to expand my international opportunities.
Today, I am pursuing my Executive MBA while developing consulting and content projects, particularly those focused on the African expatriate community.
How have you been able to apply what you learned directly in your work?
The tools and methodologies I have learned (Cultural Intelligence, Cross-Cultural Management, SWOT Analysis, VRIO Framework, Marketing Mix, and the Ulrich Model) have enabled me to bring greater structure and value to my consulting assignments immediately.
How would you describe the Executive MBA experience at PSM in one sentence?
An enriching and transformative intellectual experience that is redefining my professional trajectory.
What advice would you give to future students considering the program?
1. BEFORE STARTING
Clarify your objectives: Understand why you are pursuing an Executive MBA (career advancement, industry change, or taking on greater responsibilities).
Prepare your support system: Balancing studies, work, and personal life requires strong organization and planning.
Get into the right mindset: Accept that returning to school will be an intense and demanding journey.
2. DURING THE PROGRAM
Participate actively: Interactions with professors are just as valuable as the coursework itself.
Apply what you learn immediately: Putting newly acquired methods and tools into practice creates significant added value.
3. THE RIGHT ATTITUDE TO ADOPT
Keep an open mind: Be willing to challenge your habits and embrace new approaches.
Stay disciplined and consistent: Making steady progress is far more effective than leaving everything until the last minute.
Leverage the experience: Every project and case study is an opportunity to strengthen your expertise and enhance your professional credibility.