As part of our video interview series with faculty members at Paris School of Management (PSM), we are pleased to feature Professor Guillaume Rabhi, an experienced executive and expert in digital transformation, innovation, and AI-driven business strategy.
In this first episode, we asked Professor Rabhi a simple yet powerful question:
What is one word that describes the future of management?
Professor Rabhi’s response was both direct and forward-looking:
“I would say that management enhanced by AI has the brightest future ahead, while management that is not enhanced by AI may eventually be at risk.”
His answer reflects the growing impact of artificial intelligence on organizations worldwide and the increasing importance of integrating AI into strategic thinking, leadership, and decision-making processes.
Leading Through Digital Transformation
Professor Guillaume Rabhi brings extensive experience as a business leader and Chief Digital Officer (CDO), specializing in digital transformation and innovation strategy.
At PSM, he teaches “Leading with AI: Strategy, Transformation & Competitive Advantage”, a course focused on understanding how artificial intelligence is changing the way businesses operate, compete, and make decisions.
For Professor Rabhi, AI is not simply a technological tool, it is becoming a key element of modern management.
Conversations with PSM Professors
This video interview series is part of PSM’s commitment to bringing students closer to the expertise, experiences, and perspectives of its international faculty members. Each conversation explores current trends, leadership challenges, and the ideas shaping the future of management and business education.
Watch the interview with Professor Guillaume Rabhi and discover his perspective on the future of management and AI.
